Author name: Lighthouse Brands

When it comes to launching a new product into retail, an FMCG agency is like the ultimate launchpad, propelling your product from concept to checkout counter. Here’s how they can assist in making sure that new product doesn’t just launch, but soars: In short, an FMCG agency offers a full-service approach to new product development […]

Marketing services in an FMCG agency are like the hype team behind a blockbuster movie—they’re the ones who make sure everyone knows about the product, wants the product, and can’t wait to get their hands on it. Here’s how they do it: Market Research: This is where the agency gets into the minds of consumers,

Imagine a brand is like a talented but slightly clueless rock star. They’ve got the skills, the passion, and a killer product (or album, if you will), but without the right guidance, they could end up playing in dingy bars instead of sold-out arenas. That’s where consulting, legal, and packaging consulting services come in—these are

Picture this: You’re standing in front of a shelf packed with different cereal boxes. They all basically have the same stuff inside—grains, sugar, maybe a toy surprise if you’re lucky. But one box catches your eye. It’s bright, bold, and practically screams, “I’m the breakfast of champions!” without uttering a single word. That, my friend,

Alright, imagine this: You’re at the supermarket, casually cruising the aisles, when suddenly you spot a new chocolate bar that practically leaps off the shelf, whispering, “Eat me, I’m delicious!” You grab it, throw it in your cart, and by the time you’re home, it’s halfway gone. But how did that chocolate bar end up

Businesses can measure the effectiveness of consumer education and engagement initiatives in the FMCG industry through various methods, including: Consumer Behavior Analysis: By analyzing consumer behavior, businesses can gauge the impact of their education and engagement efforts. This analysis involves tracking changes in purchasing patterns, product preferences, and receptiveness to sustainability messaging. Understanding shifts in

In the world of Fast-Moving Consumer Goods (FMCG), consumer education and engagement play a vital role in shaping purchasing decisions and driving sustainable consumption. FMCG companies recognize the need to empower consumers with knowledge and foster meaningful connections to create a positive impact on society and the environment. This article explores the significance of consumer

FMCG companies have implemented various successful initiatives to reduce their carbon footprint. Here are some examples: Sustainable Packaging: FMCG companies have made significant strides in adopting sustainable packaging solutions. For instance, Coca-Cola introduced PlantBottle, a packaging made partially from plant-based materials, reducing the reliance on fossil fuels. Renewable Energy Transition: Many FMCG companies have committed

FMCG companies employ various strategies to reduce their carbon footprint and minimize their environmental impact. Here are some key approaches they take: Sustainable Manufacturing: FMCG companies focus on reducing energy consumption and emissions during the manufacturing process. This includes implementing energy-efficient technologies, optimizing production lines, and using renewable energy sources. Supply Chain Optimization: A significant

Sustainability plays a crucial role in the FMCG (Fast-Moving Consumer Goods) industry, as companies recognize the need to address environmental and social concerns while meeting consumer demands. Here are some key ways in which sustainability is integrated into the FMCG sector: Sustainable Packaging: FMCG companies are increasingly focusing on sustainable packaging solutions to reduce waste