FMCG

The Hot Drinks Market: Some Like It Hot

The market for coffee, tea, cocoa, and other such beverages is heating up. June 24, 2020Jeff Grogg, George Squire, and Lynn TownsendKEYWORDS coffee and tea / drink mixes / hot chocolateOrder ReprintsNo Comments The hot drinks market topped $250B globally in 2018, and is expected to maintain an annual growth rate of 6% until at least 2025. Consumers drink hot beverages on …

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US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic

Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks US consumers have historically turned to snack foods for comfort and enjoyment during challenging times, like the Great Recession, but this behavior has been heightened during the COVID-19 pandemic, reports The NPD Group. Given both the …

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Using emotional branding to reach the distracted consumer

In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often, …

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COVID-19: TRACKING THE IMPACT ON FMCG, RETAIL AND MEDIA

Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success.  Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. We’ll be updating …

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FMCG Branding: Going for Gold with Fast Moving Consumer Goods

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector that’s typically …

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How digital marketing for FMCG brands will revolutionize the sector

Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying-decisions differently and with …

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FIVE BRAND BUILDING STRATEGIES TO BUILD A PROFITABLE RELATIONSHIP WITH CONSUMERS

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps …

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What is FMCG?

Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables. Characteristics The following are the main characteristics of FMCGs: From the consumer perspective Frequent purchases Low engagement (little or no effort to choose the item) Low prices Short shelf life Rapid consumption Price …

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