Author name: Lighthouse Brands

FIVE BRAND BUILDING STRATEGIES TO BUILD A PROFITABLE RELATIONSHIP WITH CONSUMERS

FMCG / /

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps […]

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What is FMCG?

FMCG / /

Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables. Characteristics The following are the main characteristics of FMCGs: From the consumer perspective Frequent purchases Low engagement (little or no effort to choose the item) Low prices Short shelf life Rapid consumption Price

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